Our Story

Welcome to Serious Studio, where high fashion meets the thrilling world of motocross. Our journey began in the 1970s in North Carolina, where my dad grew up racing. His passion for the sport laid the foundation for what would eventually become Serious Race Wear in the early 2000s.

Serious Race Wear was created to support the grassroots of the amateur motocross scene, providing high-quality gear to those who shared our love for racing. Over the years, we have evolved and transformed, but our core energy and dedication to the sport remain unchanged.

Today, we are Serious Studio. We bring the same spirit and enthusiasm, now infused with a high fashion motocross feel. Our mission is to blend the rugged excitement of motocross with cutting-edge fashion, creating a unique style that stands out both on and off the track.

Thank you for being a part of our journey. We are excited to continue growing and pushing the boundaries of what motocross fashion can be.